Starting Thursday, Canadian Film Festival goers can put a truly Canadian topping on their popcorn. To promote the festival’s Canadian content, advertising agency JWT Toronto will be turning hot butter dispensers at the Royal Theatre in Toronto into hot maple syrup dispensers. And the taste is surprisingly delicious. “A perfect mix of sweet and salty” says Festival Director Bern Euler. The festival runs from March 28th to the 31st. For tickets visit www.canfilmfest.ca.

Advertising Agency: JWT, Toronto, Canada
Creative Directors: Martin Shewchuk, Paul Wales
Art Director: Craig Markou
Copywriter: Colin Winn
Photographer: Michael Alberstat
Additional credits: Arlene Reps
Published: March 2012